December.26,2011
For the third time in a row, the traditional watch brand A. Lange & Söhne comes out top of the ranking of German luxury brands, published by the renowned business news magazine "Wirtschaftswoche" in its edition of 31 October.
With a grand total of 239 points out of a possible 300, the watch manufactory from Saxony once again stands head and shoulders above all other German luxury brands and ranks – like in 2007 and 2009 – before the automobile manufacturers Maybach (211) and Por¬sche (195) as well as various furniture, timepieces, jewellery, and fashion brands. The highest score in the cate¬gory "brand appeal" contributed greatly to this placing. Along with criteria to do with pricing, this category played a deci¬sive role in the overall score. Since 2005, the luxury league table is drawn up every two years by the Munich based "Brand Rating" agency at the instigation of the magazine "Wirtschafts¬woche" among the leading German luxury brands.
The A. Lange & Söhne brand was origi¬nally founded at the initiative of Dresden Watchmaker Ferdi¬nand A. Lange who, in 1845, started to manufacture pocket watches of the highest quality and thereby established the reputation of the German fine watchmaking industry. Today, Lange produces just a few thousand time¬pieces in gold or platinum cases only. They are exclusively equipped with in-house developed movements, decorated and assembled by hand. With 40 manufactory cali¬bres in little more than 20 years, A. Lange & Söhne has reached a top position among the world's best watch brands. The biggest success stories of the brand included iconic timepieces like the LANGE 1 with the first outsize date display in a serially produced wristwatch and the LANGE ZEITWERK with the first precisely jumping nu¬merals display of singular clarity.